Procter & Gamble (P&G), the US consumer goods giant, has acquired the ‘clean’ digestive wellness brand Wonderbelly for an undisclosed sum, marking a strategic expansion of its Personal Health Care (PHC) portfolio. Founded in Austin (TX) in 2021, Wonderbelly markets a range of over-the-counter (OTC) medicines including antacids and anti-bloat formulas. The brand distinguishes itself with ‘free-from’ formulations that exclude artificial dyes, talc, titanium dioxide, and artificial sweeteners, utilizing recyclable …
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Procter & Gamble (P&G), the global personal and homecare firm, has announced the acquisition of Mielle Organics, a US haircare brand that particularly serves women in the Black community. Founded in 2014, Mielle Organics has become a leading brand for consumers with textured hair through innovative, technology-driven products, natural ingredients, and inspirational and educational content, P&G said in a statement. The company’s products can be found in more than 100,000 …
Leading household and personal care firm P&G has announced the launch of a plastic-free format for its deodorant brands Old Spice and Secret. According to sources, the paper tube packaging uses 90 percent recycled content and is certified by the FSC. The paperboard tube does not contain wax, plastics, BPA, or PFA and has an interior coating that is made from an FDA-approved fluorochemical and corn-derived starch to make the …
P&G, the leading household and personal care firm, has acquired makeup and skincare firm First Aid Beauty, according to a report in WWD. The transaction is said to be valued at around $250 million, although P&G declined to disclosed specific terms of the deal. Founded by Lilli Gordon in 2008, First Aid Beauty markets a range of toiletries and cosmetics designed to target skin concerns such as acne, eczma, redness and …
US multinational Procter & Gamble has announced the closure of a plant in Anchieta, Brazil, ceasing production of Ariel powder detergent in the country. According to Revista Exame, the plant, which is located in the Sao Paulo region, employs around 175 staff, some of whom will be transferred to other company factories in Brazil. P&G will now focus on selling concentrated liquid detergent, a product which currently represents only 20% …
P&G, the multinational healthcare and household firm, has reported earnings of $65.3 billion, a decrease of 8% versus the prior year, for the financial year ending 30th June 2016. The US firm reported a negative six percentage point impact from foreign exchange and a negative two percent from the combined impacts of Venezuela and minor brand divestitures. Meanwhile, organic sales grew one percent as the benefit of increased pricing more than offset …
P&G, the leading FMCG multinational, has confirmed the 43 health and beauty brands it is selling to cosmetics firm Coty, according to a report in Cosmetics Business. The sale will affect brands in professional hair care, retail hair care, fragrances and cosmetics. Some of the larger brands being divested are Nice N’ Easy hair colour, Hugo Boss, Gucci and Lacoste fragrances and Covergirl cosmetics. Among the brands excluded from the …
US-based multinational Procter & Gamble has announced the investment of $50 million in production facilities and other projects in Argentina from 2016 to 2017. In a statement, the firm said that the investment included the expansion of existing local operational capacity, as well as incorporating the latest technology into its Pampers line of nappies. Additional funds are earmarked for the Pantene brand in haircare, as well as razors through Gillette …
In the latest of a series of divestments, leading FMCG multinational Procter & Gamble has announced the sale of its Hipoglos brand in Brazil to health & beauty firm Johnson & Johnson for an undisclosed sum. Hipoglos nappy cream has been present for over 70 years in Brazil and sells in a tube format of various sizes in regular and almond varieties. The brand was purchased by Procter & Gamble …
US-based multinational Procter & Gamble (P&G) has announced plans to sell soap brand Escudo to rival Kimberley-Clark for an “undisclosed amount”. Launched more than 50 years ago, Escudo is the leading local antibacterial soap brand in Mexico. The brand’s product line includes bar soap, hand soap, odour-protection soap and more recent introductions such as a range of foaming hand soap. The sale of Escudo forms part of a programme of …
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