Marks & Spencer (M&S), the UK retailer, has entered the private label pet food category with the launch of a new own-brand range named Paws & Pals. The range introduces 13 new lines across kibble, treats and toppers for cats and dogs. Developed in-house, the products feature grain-free recipes made with “100% real ingredients”, high meat content, and added vitamins and minerals. Existing Boost pet products have also been incorporated …


































































