Henkel, the German consumer goods giant, has completed the acquisition of premium hair care brand Olaplex. Following the fulfilment of all closing conditions and required regulatory approvals, the brand is now fully part of Henkel’s consumer brands business. Olaplex is a premium channel hair care brand with a science-led portfolio spanning professional hair care community channels, specialty retail and e-commerce. In the fiscal year 2025, Olaplex generated approximately €370 million ($395 …
Henkel
Henkel, the German consumer goods manufacturer, has opened a new high-bay warehouse expansion at its headquarters in Dusseldorf, Germany, consolidating central warehousing capacity for laundry, cleaning, and hair care products. Following an investment of €45 million ($52 million), the facility consolidates five central warehousing locations previously spread across Germany and the Benelux region. The expansion integrates with an existing automated facility to create a logistics centre with a capacity of …
Henkel, the German consumer goods company, has signed an agreement to acquire the US hair care brand Not Your Mother’s from private equity investor Main Post Partners. According to Henkel, the brand is a fast-growing player in the North American market, offering a range of shampoos, conditioners, treatments and styling products. Its portfolio includes collections such as Curl Talk, Clean Freak and Beach Babe. In the 2025 fiscal year, Not …
Henkel, the Germany-based personal and household care giant, has announced it has entered into an agreement to sell its Retailer Brands business in North America to an affiliate of First Quality Enterprises, a manufacturer and distributor of hygiene, paper, and packaging products. Henkel said it deemed the Retailer Brands business non-core within the Consumer Brands unit due to restricted opportunities for synergy and its “misalignment” with the integrated Consumer Brands …
Henkel, the Germany-based personal and household care giant, has officially inaugurated a new research & development (R&D) centre in Shanghai, China to serve the Asian market. The facility will draw on insights from 11 markets and aims to facilitate flexible product innovation for brands such as Schwarzkopf and Syoss. Covering an area of more than 2,500 sq m, the hub includes functions such as consumer insights, technology research, product formulation development, packaging design, …
German household and personal care giant Henkel has announced the merger of its Laundry & Home Care and Beauty Care businesses into one unit, in a press release reporting its annual results and growth agenda. According to Henkel, the new Henkel Consumer Brands business unit will create a ‘multi-category platform’ for the consumer business under one roof. The integration is said to have already started, by having talks with employee …
German company Henkel has announced the acquisition of Swania SAS, a household care supplier based in France. The acquisition will allow Henkel to strengthen its position in the detergents and cleaning products market committed to limiting the impact on the environment. Swania is a French ecological home care company which portfolio includes Maison Verte a brand with detergents and household care products certified with the Ecolabel. Chairman of the Henkel …
German household and personal care giant Henkel has announced the acquisition of 75% stake of Invincible Brands Holding for an undisclosed sum. Founded in 2015, Invincible Brands Holding is a platform of direct-to-consumer (D2C) beauty brands, distributed all across Europe. This deal will involve three major brands: HelloBody, Banana Beauty, and Mermaid+Me producers of premium beauty care products that support clean beauty and sustainability. Carsten Knobel, Henkel CEO, said: “As …
Henkel, the German household and personal care giant, is launching a new line of natural toiletries under the brand name Nature Box, according to a Lebensmittel Zeitung report. The new brand range, which comprises both haircare and skincare products, is designed to “appeal to a new audience, reinvigorate the category and become an important pillar within our personal care business”, the company is quoted as saying. Leading retailer DM currently …
German household and personal care giant Henkel, has announced that it has signed an agreement to acquire haircare firm Nattura Laboratorios and associated companies in the USA, Colombia and Spain. Headquartered in Guadalajara, Mexico, Nattura Laboratorios is primarily a manufacturer of professional haircare products, but is also active in the retail space through the styling brands Moco De Gorila, Funk and Punky Junky and shampoo and conditioner brand NatturaLabs Linea …
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