Diageo, the UK-based alcoholic beverages giant, has inaugurated a new production line for its Smirnoff Ice brand at its industrial complex in Itaitinga, Ceara. The expansion makes the facility the company’s first proprietary plant in Latin America to manufacture products in the ready-to-drink (RTD) category. According to a report in SuperVarejo, the new line represents an investment of R$30 million ($5.5 million), part of a broader R$280 million ($51.5 million) …
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Asahi, the Japanese beverage giant, has agreed to acquire a controlling stake in East African Breweries (EABL) from the UK-based spirits firm Diageo in a deal valued at $2.3 billion. Under the terms of the agreement, Asahi will acquire Diageo Kenya Ltd, which holds a 65% shareholding in EABL, alongside a 53.68% direct stake in the Kenyan spirits producer and importer UDVK. The transaction values EABL at an implied enterprise …
Diageo, the global spirits firm, has announced it has agreed to sell its Sheridan’s to Casa Redondo, a Portuguese beverage alcohol company. Sheridan’s, which a distinctive dual-chamber coffee and cream liqueur, is a well-established brand available in more than 50 countries with strong distribution across Europe. Commenting on the move, Diageo president for Europe and chief commercial officer Dayalan Nayager said: “The sale of Sheridan’s is another example of our sharp focus …
Diageo, the UK alcoholic beverages multinational, has announced plans to close its bottling facility in Ontario, Canada by February 2026. In a statement, the company said the decision was part of its strategy to increase the efficiency and resilience of its manufacturing footprint in North America. The company will otherwise maintain its existing footprint across Canada, including its headquarters and warehousing operations in the Great Toronto Area and Quebec. “This …
Diageo India (USL), a subsidiary of Diageo operating in India, has announced the acquisition of a majority stake in Nao Spirits, an Indian craft distiller, for 130 crore INR ($15.2 million). Founded in 2017, Nao Spirits makes premium Indian spirits using native botanicals. Its range includes Greater Than, India’s first craft gin, and Hapusa, made with Himalayan juniper. In 2024, it launched the spiced aged rum PIPA in India and …
Alcoholic drinks giant Diageo has announced that the company has entered a strategic joint venture with investment and advisory firm Main Street Advisors involving the brands Ciroc Ultra-Premium Vodka and Lobos 1707 Tequila. In a press release, Diageo said it had exchanged majority ownership of Ciroc Ultra-Premium Vodka brand rights in North America for a majority ownership interest in Lobos 1707 brand rights globally. The joint venture is said to …
Alcoholic drinks giants Diageo has announced plans to open a new 360,000 sq ft manufacturing and warehousing facility in Montgomery, in the US state of Alabama. The $415 million facility will have a multi-million case annual production capacity for Diageo’s leading beverage alcohol brands, enhancing the North America supply chain and supporting future growth for exports, the company said in a statement. This plant, which will reportedly will be fully operational by …
Diageo, the UK-based spirits farm, has announced it has sold its 80.4% shareholding in beermaker Guinness Ghana Breweries plc to French wine producer Castel Group. The company said it would retain ownership of the Guinness brand and other Diageo brands, but that these would be licensed to Guinness Ghana Breweries under a new long-term agreement. Diageo will also continue to oversee the brand and marketing strategy for the Guinness brand in …
Diageo, the UK alcoholic beverages multinational, has announced it has finalized the sale of the rum brand Cacique to Bardinet, a major Spanish spirits company. Cacique is described as a Venezuelan rum brand with a 65-year heritage that is well-loved in Spain, in addition to its domestic market. Commenting on the sale, John Kennedy, Diageo president, Europe said: “The sale of Cacique reflects Diageo’s strategy of maintaining a sharp focus on effective portfolio …
Diageo, the leading alcoholic drinks firm, has announced the acquisition of spirit alternative business Ritual Zero Proof to strengthen its non-alcoholic spirits portfolio. Launched in 2019, Ritual Zero Proof is a non-alcoholic spirit brand offering alternatives to whiskey, tequila, gin, rum, and aperitifs. Diageo acquired a minority stake in Ritual Zero Proof via its accelerator Distill Ventures in January 2020. In a statement, Diageo argued it was well positioned to …
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