India: Royal Canin opens pet food packing plant in Maharashtra
Mars affiliate company, Royal Canin, has announced the opening of India’s first and Asia’s second-largest packaging plant for pet food products in Bhiwandi, Maharashtra, with an investment of R$100 crore ($13.5 million). The state-of-the-art packaging centre reportedly features an automatic packing machine and relevant utilities, facilitating the effective conversion of bulk goods into retail packs. […]
France: Wessanen relocates, rebrands as Ecotone
Wessanen, the European manufacturer of natural food and drinks, has announced that it is changing its name to Ecotone and relocating its headquarters from the Netherlands to Lyon, France. As part of the rebranding exercise, the company has announced it will become a mission driven company according to French law and focus on a new […]
USA: Mondelez launches SnackFutures innovation hub
Snacks and confectionery multinational Mondelez International has announced the launch of an innovation hub called SnackFutures. According to the manufacturer, the new hub was developed to tap into rapidly changing consumer trends, creating new opportunities in the snacking sector. The innovation hub will join internal human resources with external partnerships to enable Invention of new […]
Brazil: Pao de Acucar launches app with customized deals
Brazilian retailer Pao de Acucar, part of the global Casino chain, has introduced an app called Meu Desconto (‘My Discount’). The new app is claimed to feature exclusive deals for customers who are members of the retailer’s loyalty programs Pao de Acucar Mais and Clube Extra. According to information, Meu Desconto will feature customized deals for […]
USA: PepsiCo launches Pepsi Fire
PepsiCo, the global snacks and soft drinks giant, will unveil a new limited edition of flavoured cola under the Pepsi Fire brand name. Packed in 20oz bottles and 12oz cans, Pepsi Fire is a cinnamon-flavoured beverage that will be available for eight weeks in the US starting on 22nd May. Lauren Cohen, marketing director for Pepsi, […]
Canada: Unilever introduces Dove “Real Beauty Bottles”
FMCG giant Unilever is introducing a range of limited edition bottles under its personal care brand Dove as part of a marketing campaign to reinforce the brand’s celebration that beauty comes in many shades and shapes. The idea of the Real Beauty Bottles campaign is to allow women to buy the bottle that best mimics their […]
Brazil: Skol “celebrates diversity” with “skin coloured” cans
Ambev Brasil, the Latin American drinks firm, has launched a limited edition of Skol beer cans that are said to feature different skin tones in order to celebrate diversity. The limited edition cans are part of the ‘Skolors’ campaign with the slogan of a “A toast to diversity”. According to sources, the campaign is predicated […]
UK: Diageo launchs interactive tool DRINKiQ
Diageo plc, the leading alcoholic drinks multinational, has announced the launch of a new interactive tool to guide consumers to make informed choices about drinking. The new “mobile-friendly, online tool” DRINKiQ, described as a first in the alcohol industry, is said to use interactive learning and test sgiving people information about what is contained in different […]
Portugal: Lidl launches My Lidl Shop digital game
German retail chain Lidl has introduced My Lidl Shop, a digital game for children that mimics the running of a supermarket, according to an article in HiperSuper. Debuting in Portugal, the game is described as being part of an international project that aims to connect the digital world with the store experience. Developed by the German retailer […]
Netherlands: Albert Heijn introduces AH To Go app
Dutch retailer Albert Heijn has recently launched the AH To Go app, which is designed to help consumers to find special offers and discounts and to locate the nearest Albert Heijn store. According to European Supermarket Magazine, in order to find a deal in the app, the user needs to simply swipe a stack of virtual cards […]