Body sorbet garners ‘foodie’ appeal
The latest innovation insight from Gama Compass™ MANCHESTER – 23rd April 2015: Food-focused marketing and textural interest continue to play a significant role in health & beauty innovation, as evidenced by Gama’s innovation feature for this week: Sanctuary Spa Cooling Body Sorbet Collection. Part of a new food-inspired range in the UK that also includes […]
Beer returns to its regional roots
The latest innovation insight from Gama Compass™ MANCHESTER – 9th April 2015: The challenge of developing ‘authentic’ and ‘local’ brands in mainstream alcoholic drinks categories comes under the microscope this week, as Gama looks at a new lager range aiming to capture the “unique character” of different Italian regions – Birra Moretti Le Regionali Beer. […]
Salad gets a functional flavour
The latest innovation insight from Gama Compass™ MANCHESTER – 20th March 2015: The value of functional branding in convenience food categories is explored in Gama’s feature innovation for this week – Fresh Express Functional Health Salad Kits. Comprising a Hearth Health kit, an Antioxidant kit and a Digestive Health kit, the new Fresh Express line […]
“Fairytale” biscuits have a story to tell
The latest innovation insight from Gama Compass™ MANCHESTER – 12th March 2015: This week Gama focuses on new merchandising opportunities with a look at a bakery launch that combines print and digital media in order to appeal to children – Hans Freitag Fairytale Biscuits. Recently introduced by German biscuit specialist Hans Freitag, Hans Freitag Fairytale […]
New juice is something to chew over
The latest innovation insight from Gama Compass™ MANCHESTER – 5th March 2015: This week Gama revisits the trend for textural variety in food and drinks products with a look at a new juice blend containing nuts, seeds and berry pieces – Harvest Soul Chewable Juice. Promoted as being “unlike typical juice drinks”, Harvest Soul Chewable […]
Snacks tap into the ‘street food’ trend
The latest innovation insight from Gama Compass™ MANCHESTER – 20th February 2015: The potential for the ‘street food’ concept to exert greater influence in consumer goods categories is signalled by a new snack mix range with an emphasis on exotic ingredients and flavours – Forest Feast Street Food Snack Mixes. “Inspired by the sights, sounds […]
Innovation Insight: Forest Feast Street Food Snack Mixes
The potential for the ‘street food’ concept to exert greater influence in consumer goods categories is signalled by a new snack mix range with an emphasis on exotic ingredients and flavours – Forest Feast Street Food Snack Mixes. “Inspired by the sights, sounds and spices of the World’s Street Food hot spots”, Forest Feast Street […]
Giving kitchen towel the power of soap
The latest innovation insight from Gama Compass™ MANCHESTER – 16th February 2015: Multifunctional benefits in household goods are Gama’s focus this week, as we look at the launch of a new household towel claimed to feature the added ‘power’ of dish detergent – Bounty Kitchen Towel with Dawn. Newly introduced in the US by P&G, […]
Vodka gets a sour and spicy kick
The latest innovation insight from Gama Compass™ MANCHESTER – 30th January 2015: Further highlighting the growth of bold and challenging taste experiences in FMCG products, this week Gama shines a torch on the latest flavour to be added to the Svedka Swedish vodka line – Svedka Grapefruit Jalapeno Vodka. Due to be launched in the […]
Supplements discover their Mediterranean side
The latest innovation insight from Gama Compass™ MANCHESTER – 26th January 2015: This week Gama looks at how the ‘healthy’ associations of the Mediterranean diet are finding a new expression through supplements, with the launch of a cholesterol support tablet based on functional botanical ingredients – Reserveage Bergamot Cholesterol Support with Resveratrol. Recent years have […]