Craft beer gets a protein boost
The latest innovation insight from Gama Compass™ MANCHESTER – 23rd July 2015: The latest attempt to bring functional benefits to the alcoholic drinks sector is Gama’s innovation focus for this week, as we look at a new craft beer seeking to piggyback on the craze for all things protein – Mighty Squirrel High Protein Beer. New […]
‘No wash’ laundry solution has men in its sights
The latest innovation insight from Gama Compass™ MANCHESTER – 16th July 2015: Increasing interest among men in personal hygiene and grooming regimes presents new opportunities for consumer goods firms – and not only in the health & beauty space – as our latest Innovation Insight reveals. This week, Gama cast its eye over a new ‘household’ […]
‘Egg’ biscuits hatch from an app
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd July 2015: The growing power of digital media to act as a driver for new product development is the subject of Gama’s latest innovation insight, as we look at a biscuit product born out of a proprietary mobile application – Artiach Dinosaurus Eggs Biscuits. Unveiled […]
Juices and snacks unite for new functional ‘kits’
The latest innovation insight from Gama Compass™ MANCHESTER – 26th June 2015: The use of combination packs to target specific health needs is the subject of Gama’s innovation focus for this week, as we look at a new line seeking to unite health drinks and natural snacks through common functional benefits: Daily Serving Functional Juice […]
A vodka that thinks it’s a gin
The latest innovation insight from Gama Compass™ MANCHESTER – 18th June 2015: As gin continues to drive growth in the craft spirits segment, Gama looks at how botanical ingredients and gin branding are beginning to pervade a broad swathe of alcoholic drinks categories with the launch of a new gin-inspired craft vodka – NB London […]
Breakfast cereal seeks summertime success
The latest innovation insight from Gama Compass™ MANCHESTER – 5th June 2015: Inventive innovation in the breakfast cereal category is Gama’s new product focus this week, as we take a look at a launch that is seeking to bolster the popularity of cereal as a summer breakfast food – Post Ice Cream Pebbles Rainbow Sherbet […]
Chocolate bars find a new home in eye cosmetics
The latest innovation insight from Gama Compass™ MANCHESTER – 28th May 2015: This week Gama returns to look at the infiltration of ‘sweet treats’ into the health and beauty industry, casting an eye over the latest example of chocolate-inspired cosmetics indulgence – Etude House Give Me Chocolate Eyeshadow. Newly launched in South Korea as a […]
Bringing crisps to the breakfast table
The latest innovation insight from Gama Compass™ MANCHESTER – 21st May 2015: This week’s innovation feature looks at an experimental new category of breakfast foods that underlines the rapid evolution of consumer breakfast habits towards on-the-go snack products: the fruit-flavoured Koikeya Breakfast Potato Chips. In an attempt to help crisps break free from the confines […]
Spring water gets a caffeine boost
The latest innovation insight from Gama Compass™ MANCHESTER – 7th May 2015: In this week’s innovation focus, Gama looks at how growing bottled water sales in the US combined with increased consumer health awareness may start to shape the future of both the bottled water and energy / sports drinks categories, examining a new spring […]
Coconut and chocolate show off their functional side
The latest innovation insight from Gama Compass™ MANCHESTER – 30th April 2015: The evolution of coconut and chocolate as key ingredients in functional products is Gama’s theme this week, as we look at a “superfood” beverage that brings together raw cacao beans and cold pressed coconut in a new “nutrient rich” product – Rau Chocolate […]