Breakfast goes bitesize
The latest innovation insight from Gama Compass™ MANCHESTER – 16th January 2015: Exploring the recent craze for breakfast biscuits, and the move towards ‘snacking’ formats in the confectionery and bakery markets, this week’s innovation focus is a new launch that pulls together both the on-the-go breakfast and ‘bitesize’ trends – Bel Vita Bites Breakfast Biscuits. […]
Giving coffee the fine wine treatment
The latest innovation insight from Gama Compass™ MANCHESTER – 9th January 2015: This week Gama returns to the prevalent themes of male-oriented positioning and coffee connoisseurship, putting under the microscope a new product that combines masculine branding with the gourmet associations of aged wine through the medium of coffee – Death Wish Barrel Brand Coffee. […]
“Drinkable cookies” hit shelves in Japan
The latest innovation insight from Gama Compass™ MANCHESTER – 22nd December 2014: This week Gama takes a look at the latest example of indulgent foods transitioning to the drinks industry with the launch of new “drinkable cookies” from Japanese bakery and confectionery firm Fujiya – Fujiya Country Ma’am Cookie Drink. Fujiya Country Ma’am – a […]
Sports drinks take a sour turn
The latest innovation insight from Gama Compass™ MANCHESTER – 5th December 2014: Underlining the growing appeal of ‘extreme’ taste experiences, this week Gama looks at a new “sour” sports drink based on apple cider vinegar – Stu’s Sour Elixir 100% Pickle Juice. Promoted with the slogan “Gain power. Go sour”, Stu’s Sour Elixir from Stu’s […]
The moisturising cream that takes its name literally
The latest innovation insight from Gama Compass™ MANCHESTER – 28th November 2014: In a further example of category crossover in the food and health & beauty industries, this week Gama focuses on Dairyface Beauty Mooscow Hand & Body Moisturiser, a new skincare product based on real dairy cream. The latest in a line of milk-based […]
Helping salad keep its crunch
The latest innovation insight from Gama Compass™ MANCHESTER – 17th November 2014: This week, Gama looks at a new format in the salad dressings category targeting busy female professionals – Ajinomoto Toss Sala Salad Dressing Powder. New to consumers in Japan, Ajinomoto Toss Sala Salad Dressing Powder is an alternative to traditional liquid salad dressings […]
A new player on the natural sweetener scene
The latest innovation insight from Gama Compass™ MANCHESTER – 12th November 2014: The quest for new natural alternatives to conventional table sugar continues to be a hot topic in the food and drinks space. This week Gama takes a look at one of the latest players on the scene – SugaVida Natural Sweetener. Promoted as […]
‘Coffee cup’ cake mix taps on-the-go potential
The latest innovation insight from Gama Compass™ MANCHESTER – 27th October 2014: Gama this week looks at an interesting on-the-go concept in the world of baking mixes – Condi Gold Chocolate Cake Mix, a single-serve dessert which can be cooked in just one minute in the microwave. Looking to extend convenience benefits into the baking […]
Putting the meat back into health drinks
The latest innovation insight from Gama Compass™ MANCHESTER – 17th October 2014: In the innovation spotlight this week is a health drink tapping into the growing popularity of savoury flavours. New from Pacific Foods in the USA, Pacific Organic Bone Broth is a product designed to be “sipped by the cup” as “a delicious, satisfying […]
Wine meets cider in new aperitif drink
The latest innovation insight from Gama Compass™ MANCHESTER – 10th October 2014: This week, Gama turns its attention to a new cider-meets-wine hybrid – Wapple Anteprima Wine-Based Drink. Recently unveiled in Italy, Wapple is promoted as a “new dimension” in alcoholic aperitifs. The 8% abv drink – coined from the words “wine” and “apple” – […]