Nitrogen coffee taps craft beer appeal
The latest innovation insight from Gama Compass™ MANCHESTER – 1st September 2016: This month’s Innovation Insight picks up on the craze for nitrogen technology now spawning a new generation of products in the RTD coffee space. Centre stage is a product that melds the novel textures of nitrogen infusion with the functional benefits of ‘free from’ to create […]
Fish scales new heights in savoury snacks
The latest innovation insight from Gama Compass™ MANCHESTER – 7th July 2016: New avenues in snacking are the subject of this week’s Innovation Insight, as Gama explores a launch that demonstrates how fish companies can exploit demand for natural, high-protein options in the mainstream savoury snacks category – FishSnack’s Fish & Chips. Advertised as “delicious & traditional”, […]
Seaweed the star as bakery goes functional
The latest innovation insight from Gama Compass™ MANCHESTER – 6th June 2016: This week, Gama turns the spotlight on the functional benefits of seaweed, with a look at the recently-launched Dulcesol Innova range of bakery foods and their unusual chlorella-enhanced, health-promoting formulations. Newly released as a reworking of the firm’s traditional lineup of biscuits, crackers, cakes and other […]
Tea gets convenient with aerosol launch
The latest innovation insight from Gama Compass™ MANCHESTER – 5th May 2016: Featuring in this week’s Innovation Insight is a new player in the hot drinks aisles that promises to take the mess and guesswork out of tea brewing with the introduction of a new instant aerosol format – No More Tea Bags Tea Concentrate. Advertised […]
Beer made ‘beautiful’ with aloe vera launch
The latest innovation insight from Gama Compass™ MANCHESTER – 8th April 2016: Beauty benefits are setting out their stall in the alcoholic drinks space with a new “refreshing” and “easy-to-drink” beer that is claimed to combine “health and flavour” with the virtues of “natural” ingredients – Beauty Aloe Beer. Launched in 2015 by Spanish firm Alimentos […]
‘Healthy oil’ shakes up snack seasoning
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd March 2016: This week’s Innovation Insight looks at the latest attempt by Japanese firm Koikeya to innovate in the crisps category, this time via a new oil-based ‘shake and season’ concept that allows consumers to adjust the amount of fat present in the final product – […]
“Epic” crisps target the digital generation
The latest innovation insight from Gama Compass™ MANCHESTER – 11th February 2016: In this week’s Innovation Insight we look at an attempt to reinvent savoury snacks for the digital generation through the use of irreverent marketing, unusual branding and visually arresting packaging – Kims All In Crisps. In an apparent effort to redirect its energies to […]
Matcha makes its mark in coconut water smoothie
The latest innovation insight from Gama Compass™ MANCHESTER – 29th January 2016: This week we focus on the stellar rise of matcha as an ingredient in new FMCG products, featuring as our case study a launch that takes the on-trend green tea powder and combines it with coconut water and high pressure processed fruit and vegetable […]
Dried soup branches out with texture and flavour innovation
The latest innovation insight from Gama Compass™ MANCHESTER – 7th January 2016: For the first innovation focus of 2016, we look at a product launch that aims to breathe new life into the instant soup category through a “premium” offering that highlights the benefits of satiety, texture and flavour – Batchelors Cup A Soup Deliciously […]
Chocolate joins the party with sparkling wine launch
The latest innovation insight from Gama Compass™ MANCHESTER – 18th December 2015: This week’s Innovation Insight looks at the latest attempt to add diversity to the wine market through a new female-positioned, low-alcohol offering melding prosecco-style fizz with the ‘treat’ value of chocolate – Choco Secco Sparkling Chocolate Wine. Promoted as bringing together “dynamic megatrends” […]