Granola sets it sights on sweet spreads

The latest innovation insight from Gama Compass MANCHESTER – 24th May 2018: For this month’s Innovation Insight, we take a look at a new launch bringing oats to the sweet spreads category in the guise of on-trend granola: Kween Granola Butter. Described by its makers as “spreadable gold”, Kween Granola Butter is an oat-based product seeking […]
Oven chips turn away from potato

The latest innovation insight from Gama Compass MANCHESTER – 16th March 2018: This month’s Innovation Insight looks at the changing fortunes of the traditional white potato, as ‘healthier’ vegetable alternatives put down roots within the frozen chips category. Under the microscope is a product that introduces new vegetable options to the frozen ‘potato’ aisle: Aunt Bessie’s Rosemary […]
Rice seeks out breakfast opportunities

The latest innovation insight from Gama Compass MANCHESTER – 22nd January 2018: The latest effort by FMCG firms to get on board with consumers’ changing breakfast habits is the subject of this month’s Innovation Insight. Under the microscope is a launch that melds fuel-rich rice with the convenience of pouch packaging for a new kind of breakfast […]
Chocolate shakes go trendy with avocado launch

The latest innovation insight from Gama Compass MANCHESTER – 28th November 2017: This month’s Innovation Insight takes a look at the stellar rise of avocado in the FMCG space, as the fruit forges new roles across the food, drinks and personal care industries. The latest development sees avocado make a name in the world of ready-to-drink chocolate shakes […]
Muesli goes savoury with spiced vegetable launch

The latest innovation insight from Gama Compass MANCHESTER – 3rd October 2017: The popularity of ‘warming’ autumnal flavours and the growing influence of vegetable ingredients in the bakery space come under the spotlight in this month’s Innovation Insight, as we take a look at a product launch bringing a unique combination of root vegetables, nuts and spices to […]
Beer finds inspiration in desserts

The latest innovation insight from Gama Compass MANCHESTER – 21st August 2017: Craft beer continues to get creative, using bold new flavours, innovative ingredients and tongue-in-cheek branding to tempt millennial drinkers. This month’s Innovation Insight looks at the latest brand looking to leave its mark in the flavoured craft segment – Not Your Mom’s Artisanal Brews. Newly released […]
Salad enters the drinks space

The latest innovation insight from Gama Compass MANCHESTER – 29th June 2017: This month’s Innovation Insight looks at how packaged salad manufacturers are adapting to the new ways that consumers are incorporating ‘healthy’ ingredients into their diet. Under the microscope is a new line that positions salad leaves as an ingredient to be blended into health […]
Food cans send a clear message

The latest innovation insight from Gama Compass MANCHESTER – 2nd February 2017: This month’s Innovation Insight takes a look at the future of packaging technology in preserved food, with the launch of a new line that brings the benefits of transparent plastic to the canned food aisle: Glory Farms Slow-Cooked Canned Vegetables. Promoted as “the most […]
Bread innovation hots up with ‘pockets’ concept

The latest innovation insight from Gama Compass™ MANCHESTER – 5th January 2017: This month’s Innovation Insight looks at the ongoing reinvention of toaster cooking, with a new launch that seeks to transport bread into the lucrative world of hot, convenience snacks: Warburtons Toastie Pockets. Boasting of “a toaster-revolution”, Warburtons Toastie Pockets are an addition to Warburton’s […]
Cola looks to beer with “5.0GV” launch

The latest innovation insight from Gama Compass™ MANCHESTER – 17th November 2016: This month’s Innovation Insight brings evolutions in the world of soft drinks into sharp relief, with a look at a new launch adding an extra dimension to the cola category via ‘ultra’ carbonation technology – Pepsi Strong 5.0GV Cola. Recently launched in Japan, Pepsi Strong […]