‘Ice cube’ soup hones in on convenience, waste-free benefits
The latest innovation insight from Gama Compass MANCHESTER – 31st January 2023: This month’s Innovation Insight spotlights a new launch aiming to ally the distinct virtues of chilled and dried soup through a novel ‘ice cube’ format – Soupologie Souper Cubes. An extension to Soupologie’s health-focused line of ready-made, vegetable-forward soups in the UK, Soupologie Souper Cubes […]
Milk alternatives bet on the power of potato
The latest innovation insight from Gama Compass MANCHESTER – 16th December 2021: This month’s Innovation Insight shines a spotlight on a launch looking to shake up the dairy alternatives category through the power of the humble potato – Dug Potato-Based Milk. Recently launched by Sweden’s Veg of Lund and positioned as “the most sustainable alternative” to […]
Milk carves out niche as ‘electrolyte-rich, high calcium’ sports drink
The latest innovation insight from Gama Compass MANCHESTER – 18th March 2021: This month’s Innovation Insight focuses on a new functional beverage promising to deliver “truly effective hydration” by combining the natural properties of milk with the benefits of the latest technology – GoodSport Sport Drink. Newly introduced by GoodSport Nutrition in the US, GoodSport Sport […]
Cereal boxes evolve to address need for speed
The latest innovation insight from Gama Compass MANCHESTER – 12th December 2019: Highlighting continued interest in on-the-go breakfast options, this month’s Innovation Insight looks at a new packaging concept aiming to bring the traditional breakfast cereal format in line with prevailing consumer trends – Nestle Box Bowls Cereal. Essentially a reinvention of single-serve breakfast cereal multipacks, […]
Flavoured water goes flavour-free
The latest innovation insight from Gama Compass MANCHESTER – 6th June 2019: The burgeoning demand for ‘clean’ and ‘unadulterated’ products finds a new expression in this month’s Innovation Insight. Under the microscope is a bottled water that takes a potentially revolutionary approach to product ‘flavour’ with a unique aroma-based concept – Szent Water. New to the market […]
Biscuits double up for flavour innovation
The latest innovation insight from Gama Compass MANCHESTER – 15th April 2019: For this month’s Innovation Insight, we look at the rise of ‘two in one’ concepts in the bakery category. Under the spotlight is a recent launch from Fox’s Biscuits that aims to add distinctive ‘double flavour’ variety to the biscuit aisles – Fox’s Double […]
Water goes alcoholic with ‘natural’ FAB launch
The latest innovation insight from Gama Compass MANCHESTER – 27th March 2019: This month’s Innovation Insight delves into the world of low-sugar, low-alcohol drinks, shining a spotlight on a new launch that creatively fuses together flavoured alcoholic beverages and bottled water: Balans Aqua Spritz. Promoted as “a brand new Swedish brand and drinks concept”, Balans Aqua Spritz […]
Jelly turns toy with “slime” launch
The latest innovation insight from Gama Compass MANCHESTER – 21st December 2018: For this month’s Innovation Insight we explore the growing trend for experience-based product launches. Under the microscope is a new jelly product for children from KraftHeinz that offers added play value: Jell-O Play Edible Slime. Launched in the USA and initially available only through online […]
Sweet potato gets sporty
The latest innovation insight from Gama Compass MANCHESTER – 10th September 2018: September’s Innovation Insight returns to the theme of functional vegetable ingredients with a look at the launch of a new sports drink that “harnesses the natural goodness” of on-trend sweet potato – V8 +Hydrate Isotonic Drink. An extension to Campbell’s established V8 brand range of […]
Cream cheese innovation looks to the skyr
The latest innovation insight from Gama Compass MANCHESTER – 20th July 2018: For this month’s Innovation Insight we turn our attention to the dynamics of the yoghurt category, and in particular the growth of the skyr segment, as we cast an eye over a new fresh cheese launch from Arla in the USA – Arla Skyr […]