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PepsiCo, the US-based food and beverage giant, has announced the launch of Good Warrior, a new protein-focused snack brand specifically built for “really busy humans”.
The brand’s initial product line consists of meat sticks made from 100% grass-fed beef, available in Original and Jalapeno varieties. According to the company, each stick contains 12g of protein and 1g of sugar. The range is currently being made available across the USA.
The move marks the company’s entry into the $4.7 billion US meat snack category, positioning the giant to compete within a rapidly growing market. This launch is part of the company’s “pep+” strategic transformation, which focuses on portfolio diversification and the introduction of more “permissible” snack options.
Commenting on the launch, a PepsiCo spokesperson said: “Good Warrior was born out of a simple insight: people are busier than ever and looking for snacks that work as hard as they do. We saw an opportunity to bring something new to the category—a snack that’s as high-quality as it is convenient”.
Source: PepsiCo / Food Dive / Parade / Just Food
