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WK Kellogg, the US breakfast cereal manufacturer that was spun off from Kellogg’s (now Kellanova) last year, has announced its first major piece of NPD with the launch of the Eat Your Mouth Off brand.
Claimed to offer 22g of plant-based protein, no sugar, and 2g of net carbs or less per serving, Eat Your Mouth Off comes in a Fruity variety, featuring toasted fruity puffs, and Chocolate, with dark cocoa puffs.
Commenting on the launch, WK Kellogg senior marketing director Sadie Garcia said: “It’s been just a year since this team, driven by curiosity and a hunger for something new, began envisioning cereal not only as a nutritious option, but as a way to inject fun into your breakfast, snack, or meal experience. From there, Eat Your Mouth Off was born as a brand that goes beyond being good for you; it’s so delicious that you’ll want to ‘Eat Your Mouth Off.’”
“Crafted specifically for Zillennials in pursuit of a brand that mirrors their unique personalities, our latest creation is an unfiltered expression of the no-nonsense ethos that we, as a brand, represent. There’s no sugarcoating here — it’s a high-protein option that doesn’t sacrifice taste”, she added.
The cereal will be retailed across the US from January, in a 7.5oz box with an RRP of $8.99.
Source: Food Business News
