USA: Systm Foods acquires Humm kombucha brand

Systm Foods, a joint venture between brand accelerator Systm Brands and FMCG investment firm Ground Force Capital, has acquired drinks firm Humm for an undisclosed amount.

Founded in 2009, Humm makes what is said to be the first and only Whole 30-approved kombucha. It will be added to the Systm Foods portfolio alongside fellow plant-based functional beverage brands REBBL and Chameleon Organic Coffee.

Commenting on the deal, Andy Fathollahi, CEO of Systm Foods, said: “Today’s consumers are seeking healthier, lower-sugar beverage options with functional advantages, ranging from digestive health to immune support, that don’t sacrifice taste or quality. Humm provides Systm Foods with unique capabilities and adds another incredible brand to our portfolio”.

Michelle Mitchell and Jamie Danek, founders of Humm, added: “We think of it as the next evolution of the brand. We will continue to operate on our own in Bend while being able to leverage the scale, relationships, and capital under the SYSTM Foods umbrella”.

Source: FoodBev / CentralOregonDaily