Target, the US grocery retailer, has announced the introduction of Good & Gather, which it described as its largest private label brand for food and drinks.
The new flagship brand will offer a wide range of food and beverage products that “prioritise taste, quality ingredients and ease, at a great value”, the company claimed in a press release.
“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families”, said Stephanie Lundquist, Target executive vice president and president, Food & Beverage. “We saw this as a huge opportunity for Target to help. So, our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that don’t cut corners on quality or taste. Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food”.
Target said the Good & Gather range would include more than 2,000 products across food and drinks by the end of 2020, ranging from dairy to fresh produce, ready-made pasta and meats to cereal bars and sparkling water. It added it intended to simultaneously phase out its existing Archer Farms and Simply Balanced food brands, and reduce the number of product offerings under the Market Pantry brand.