Suntory has added to the line of Jim Beam flavoured bourbon whiskey with the launch of the spicy Jim Beam Fire.
According to Suntory, Jim Beam Kentucky Fire features the flavor of red hot cinnamon liqueur to deliver a fiery kick and a smooth finish that makes for a perfect shot.
“We’ve led the category in flavor innovation in recent years with Red Stag by Jim Beam, Jim Beam Maple and Jim Beam Honey, but our latest flavor certainly turns up the heat”, said Chris Bauder, General Manager of Whiskies at Beam Suntory. “We’re thrilled with the initial excitement we’ve seen for Jim Beam Kentucky Fire and are thrilled to continue to bring new and interesting flavor options to our fans and those who are new to whiskey.”
Jim Beam Kentucky Fire is available across the USA and has a suggested retail price of $15.99 for 750ml.