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Starbucks, the international coffee firm, has announced that is expanding its functional beverage portfolio by launching Evolution Fresh Organic Kombucha.
Acquired by Starbucks in 2011, Evolution Fresh offers cold-pressed juices and smoothies that are made by pressing and squeezing vegetables and fruits, then bottling the juice cold using high-pressure processing.
Evolution Fresh Kombucha is described as a combination of selected artisanal teas that are fermented and paired with the company’s cold-pressed juices, and comes in six flavours: Ginger Lemon Honeycrisp, Mango Pineapple, Ginger Greens, Spicy Greens, Pink Grapefruit, and Turmeric Pineapple Coconut.
Certified organic, non-GMO, gluten-free and kosher, the drink will be available in 15.2 fl oz glass bottles across grocery retailers in major US cities.
Commenting on the launch, Evolution Fresh president Ryan Ziegelmann said: “Evolution Fresh has a long-standing heritage in cold-pressed juice and we are continuing to deliver on our commitment to expand in the functional beverage category with the launch of Evolution Fresh Organic Kombucha. We know our consumers are looking for beverages with functional benefits, and Evolution Fresh Organic Kombucha is just what they are asking for—a delicious and refreshing pick-me-up that also supports digestive wellness”.
Source: Starbucks
