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Global consumer goods firm Nestle has announced the launch of three new Starbucks-branded coffee creamers in the USA.
The launch follows a licensing agreement, agreed last year, that allows Nestle to market Starbucks-branded products around the world.
Starbucks Coffee Creamers will be available in Caramel, White Chocolate, and Cinnamon Dolce, said to be inspired by the Caramel Macchiato, White Chocolate Mocha and Cinnamon Dolce Latte coffees served in Starbucks cafes.
Commenting on the launch, David Rennie, head of Beverages Strategic Business Unit at Nestle, said: “The global coffee alliance has allowed us to develop and launch new Starbucks products at an unprecedented speed. We are very pleased to expand the Starbucks brand into the creamers category less than a year after we closed the deal. We will continue to move fast to deliver great Starbucks coffee experiences to our consumers around the world”.
Duncan Moir, president of global channel development at Starbucks, added: “We know that Starbucks customers are passionate about their coffee and with Starbucks Creamers we are delighted to give them another way to enjoy their favorite Starbucks Experience and flavors at home and outside of our cafes”.
Source: Nestle
