Campari, the Italy-based spirits group, has announced that it has entered into exclusive negotiations with Compagnie Financiere Chevrillon and a group of minority shareholders to acquire the French company Rhumantilles, owner of 96.5% of the Martinique-based rum maker Bellonnie & Bourdillon Successeurs.
Campari described Bellonnie & Bourdillon Successeurs as “an iconic ‘Rhum Agricole’ producer with secular know-how rooted in craftsmanship and French Caribbean tradition”. The firm owns Trois Rivieres and Maison La Mauny, which Campari said were “strategic premium brands with a strong presence in France and potential for international growth”. Its portfolio also includes the local rum brand Duquesne.
“With this contemplated acquisition Campari Group will have an opportunity to add prestigious Rhum agricole brands to its offering and enhance its exposure to rum, a premiumising category currently at the heart of the mixology trend and growing cocktail culture”, Campari said in a statement.
“Moreover, France is poised to become one of the Group’s strategic markets and with this acquisition Campari Group has the opportunity to add significant critical mass in this market”, it aded.
Details of the deal were not disclosed.