USA: MPearlRock acquires Nutpods brand

MPearlRock, a partnership between Kroger’s venture capital arm PearlRock Partners and MidOcean Partners, a private equity firm, has announced the acquisition of Nutpods, a plant-based creamer brand, for an undisclosed sum.

Founded in 2013, Nutpods is described as the leading manufacturer and marketer of plant-based creamers in the US, with a presence in more than 15,000 retail stores. It is said to be the number one plant-based creamer brand within the natural retail channel, with “deep e-commerce penetration”, and the number two brand in the non-dairy creamer category.

The firm’s product range also includes ready-to-drink cold brew coffee and barista oatmilks.

Commenting on the deal, Nutpods founder Madeline Haydon said: “We are proud to join MPearlRock in the next stage of our brand’s evolution. […]. We are excited to reach more consumers in new channels and new product verticals who allow us to become part of their daily coffee ritual”.

Source: MidOceanPartners / Nutpods