Mondelez International has announced the acquisition of Enjoy Life Foods, a private snack company in the “free-from” market segment.
The Enjoy Life portfolio comprises more than 40 products including cookies, chocolate, snack bars, and savoury snacks.
“As we focus on continuing to drive growth in snacking, the acquisition of Enjoy Life Foods is a great strategic fit for us”, said Mark Clouse, Chief Growth Officer at Mondelez International. “The Enjoy Life brand expands our portfolio into faster growing, on-trend, ‘better-for-you’ areas and provides an excellent platform to make these delicious offerings available to consumers with ‘free-from’ needs or simply looking for healthy-lifestyle options, both in the United States and beyond”.
“Enjoy Life offers an excellent brand promise that’s trusted by their loyal and engaged consumers”, Mr Clouse added. “We’re excited about the extraordinary potential of this business and the entrepreneurial team leading it”.
According to a statement from Mondelez, Enjoy Life which will operate as a separate wholly owned subsidiary but will receive back office support and access to Mondelez’s global resources.
Source: Mondelez International