Germany: Capri-Sonne brand expands into organic fruit purees

Deutsche SiSi-Werke Betriebs GmbH, the company behind the Capri-Sonne brand, has announced the launch of  an organic fruit puree in Germany under the Fruit Snack name.

This new product, especially targeted at kids, is described as consisting of a fruit puree made with certified organic fruits without any other added ingredients.

Besides being an extension into the organic sector, Capri-Sonne Fruit Snack is also claimed to place greater emphasis on environmental benefits. The packaging – which is a similar pouch to those used for the Capri-Sonne juice range –   is said to be made of 50%  sustainably-sourced sugar cane as opposed to conventional plastics.

Capri-Sonne Fruit Snack comes in the varieties Banana-Apple and Banana-Cherry and will be available from March 2015 at a recommend retail price of 0.99 EUR ($1.13).

Source: About Drinks