USA: Kraft Heinz Not Company expands Oscar Mayer brand into meat substitutes

Kraft Heinz Not Company, the joint venture between Kraft Heinz and TheNotCompany, has announced the launch of NotHotDogs and NotSausages, the first plant-based offerings under the Oscar Mayer brand.

According to the company, the new meat substitutes offer a smoky, savoury taste, meaty colour, and thick, juicy bite, and will be available in bratwurst and Italian sausage versions

Commenting on the launch, Kraft Heinz Not Company CEO Lucho Lopez-May said: “At The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone – from the devoted vegan to the plant-based curious. We know people are hungry for plant-based meat options from brands they know and trust”.

“In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand”, headed

The new products are scheduled to be showcased at Natural Products Expo West this month ahead of a nationwide release later in the year.

Source: Kraft Heinz