India: Reliance Consumer Products agrees deal to market Elephant House drinks

Reliance Consumer Products, the FMCG arm of Indian retail major Reliance Retail Ventures, has announced a partnership with Elephant House, a leading Sri Lankan beverage company, to manufacture, market, distribute and sell beverages under its namesake brand in India.

In a statement, the company said this association would strengthen RCPL’s expanding beverage range that includes brands such as Campa, Sosyo, and Raskik.

Elephant House, which is owned by Ceylon Cold Stores, a subsidiary of John Keells Holdings, is known for manufacturing products such as fruit carbonates, cream soda, ginger beer and orange barley.

Commenting on the partnership, Reliance Consumer Products Limited COO Ketan Mody said: “Elephant House, which enjoys strong market credibility, is an iconic brand with deeprooted heritage. […] Being the custodian of several renowned global brands in India, Reliance is well-equipped to further expand Elephant House’s established consumer brand, which has been built over 150 years”.

John Keells Group chairperson Krishan Balendra added: “Our partnership with Reliance Consumer Products Limited marks a significant milestone in the journey of our heritage brand and represents our commitment to delivering our high-quality beverages to new consumer segments. We look forward to the opportunity this partnership brings, to provide refreshing and innovative beverage options to meet the diverse preferences of Indian consumers”.

Source: Reliance Consumer Products