USA: Hershey acquires Sour Strips

US confectionery firm Hershey has announced the expansion of its portfolio with the acquisition of Sour Strips, a brand of sour sweets founded in 2019.

Sour Strips is claimed to make sweets with intense flavours and creative branding, and is marketed with the tagline “sour candy that doesn’t suck”.

Commenting on the deal, Hershey president of US confection Mike Del Pozzo said: “The acquisition of Sour Strips expands Hershey’s offerings within our growing sweets portfolio with a product that is beloved by consumers. We’re energized to welcome Maxx and the Sour Strips team to Hershey as we relentlessly accelerate our growth in sweets”.

Sour Strips founder Maxx Chewning added: “Our partnership with The Hershey Company represents a significant step in our mission to innovate and set new standards within the Confection category. Hershey’s exceptional track record making iconic brands worldwide aligns perfectly with our vision for Sour Strips”.

Source: Hershey / Sour Strips