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Ocado, the specialist online UK grocery company, is to invest heavily in its private label range in 2025, with the launch of hundreds of new items, according to a report in Grocery Gazette.
The retailer, which said the new product range would particularly focus on seasonal items, said 89% of customers it surveyed agreed it was important that the supermarkets they buy from sell a wide range of value items. The company has already added over 100 new product to its own brand range in 2024, such that by the end of the year it will be nearly 750 items strong.
Sales of Ocado’s private label products have reportedly risen 12%, with such products now accounting for more than 10% of total items sold, and dairy produce, meat, fish, and canned goods proving especially popular sellers.
“We know our customers love the Ocado Own Range for its quality and value”, commented Ocado Retail product director Simon Hinks. “At Ocado we are proud to offer a wide range of products for everybody’s budgets”.
Source: Grocery Gazette
