Beverage giant Coca-Cola has announced the launch of Spiced, a new flavour variety for the company’s cola lineup in the USA and Canada.
Said to be the first new permanent flavour addition to the Coca-Cola range in a number of years, Spiced is described as blending the classic Coca-Cola flavour with notes of spice and raspberry and will roll out in both sugar-sweetened and sugar-free versions. In doing so it will broaden the company’s existing permanent range of flavoured colas, which comprises Cherry and Vanilla.
Spiced was selected as a new addition in response to consumer demand for ‘punchier’ flavours, the company is quoted as saying.
“Consumers are looking for more bold flavors and more complex flavor profiles. That’s a trend we started to see in food, but also in beverage and we thought that was a unique space for us to play in”, commented Sue Lynne Cha, Coca-Cola vice president of marketing for North America.