UK: Surya Foods acquires Karma Bites

Surya Foods, the leading UK world foods importer and supplier, has announced the acquisition of a majority stake in Karma Bites, a health snack brand.

Karma Bites makes popped lotus seed snacks in Himalayan Pink Salt, Peri-Peri, Wasabi, Caramel, and Coconut & Vanilla flavours, white the range described as vegan, gluten-free, non-GMO, and free of refined sugars.

Commenting on the deal, Surya Foods group chief executive officer Harry Dulai said: “We are pleased to have acquired a major stake in Karma Bites, which is a stylish contemporary brand with lots of mainstream potential. It aligns well with our plans to grow our snacking portfolio with several new launches in 2025. We continue to invest in the Harwich site to support our expansion plans and are committed to creating ‘better for you’ snacks, that have an improved nutritional profile”.

Karma Bites founder Ashwin Ahuja said: “When I launched Karma Bites I was so excited to share them with the world and spread goodness! Working alongside Surya Foods, my aspiration is to take Karma Bites on the next big step of its journey – to scale up production, distribution, enter multiple markets and expand the range”.

Source: Asian Trader