Egypt: Monoprix to enter market

Monoprix, the French retailer owned by the Casino Group, has announced a partnership with convenience retailer TMT to enter the Egyptian market in 2025.

“Monoprix will utilise its expertise in assortment management, store design, and customer experience, while TMT will take responsibility for operations management and adapting to market specifics”, the company said in a statement.

Monoprix will offer a variety of fresh food, local delicacies, and a broad range of non-food products such as fashion, beauty, homewares and leisure items.

Commenting on the move, Monoprix managing director Alfred Hawawini said: “We are pleased to give Egyptians the opportunity to discover our brand. Through this partnership, we wanted to bring our vision of convenience retailing to the table, with an offer that meets both the expectations of Egyptian city dwellers and the quality standards for which we are renowned”.

TMT founder Mahmoud Monir Soliman added: “Driven by a passion for quality and a dedication to customer satisfaction, TMT is committed to delivering excellence in every aspect of its business. It was therefore a natural choice for us to partner with Monoprix, France’s leading convenience retailer”.

Source: Monoprix