Denmark: Dagrofa Group to invest in growth strategy

Dagrofa Group, the parent company of Spar Denmark, has announced its Gro ’27 strategy, a three-year growth plan that includes a 1.3 billion DKK ($182 million) investment in retail, food service, and logistics.

Through Gro’27, Dagrofa plans to grow Dagrofa’s market share, achieve 600 million NOK ($182 million) in earnings by 2027, and position Meny as Denmark’s strongest grocery brand. Investments will go towards modernising stores and strengthening the company’s reputation in organic and local products.

Commenting on the move, Dagrofa CEO Tomas Pietrangeli said: “We have created a solid foundation for growth and a strong foundation through the previous strategies ‘Stronger Together’ and ‘Progress Together’. Now it is time to grow together as a company, as a team and as individuals. We believe in growth through local action, courageous decisions and community”.

Source: Dagrofa