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Gama spoke to Simón Fusté, European Snacking Director, Sigma.
Read the full Industry Insight in the next issue of Gama News.
How is the Snackin’ For You range geared to meeting consumer needs?
We have a number of basic pillars: first of all, what you see is what you get. So all our products contain up to seven ingredients, and no more. We avoid additives and ultra-processed foods. Secondly, everything is baked not fried in order to limit saturated fats and improve the nutritional profile. And thirdly, we want to be an inclusive brand with a broad spectrum of alternatives: all our products are free from gluten, added sugar and sweeteners, and we’ve got vegan, vegetarian and halal options as well.
How should snack brands approach the challenge of developing products that are both healthy and indulgent?
What we’ve seen is that the snacking industry is built basically on indulgent snacks, but that there’s a trend going towards health. The industry has not really understood properly how to drive consumers from indulgence to health, because the moment you diminish indulgence and increase health, they don’t follow you: you’ve jumped too far. But there’s a ‘sweet spot’ there for snacks that are not only indulgent and tasty but also nourishing. And this is exactly why Sigma has decided to create a startup (Snackin’ For You) focused solely on creating snacks that meet that sweet spot.
