UK confectionery firm Serious Sweets Company has announced the acquisition of Mallow & Marsh, a producer of handmade marshmallow products.
Serious Sweets Company is a supplier of confectionery to major retailers and foodservice and manufactures private label products such as fudge, toffee, marshmallows, brittles and butterscotch. The acquisition will add a premium marshmallow business to its portfolio.
Rob Whitehead, Serious Sweets Company founder, said: “The opportunity for premium confectionery sits firmly with consumers’ track record of demanding the very best as a little pick-me-up, through good times and bad. Mallow & Marsh really helps us to deliver that with their lighter treats. We can’t wait to support all our brands and reach further afield over the next few years”.
Mallow & Marsh founder Harriot Pleydell-Bouverie commented: “This transaction marks an exciting milestone for Mallow & Marsh as we capitalise on the ongoing demand for lighter treats that deliver on quality and indulgence”.
“We firmly believe that in Serious Sweets we’ve found a partner that not only shares our ambitions, but also our values, and we’re delighted they are committed to continuing this journey”, she added.
Financial details of the deal were not disclosed.
Source: Confectionery News / The Grocer