UK: Sainsbury’s launches laundry detergent in cartons

Sainsbury’s, the UK grocery retailer, has announced what it claims is a UK first, with the launch of a new line of laundry detergents in cartons, replacing its existing 750ml plastic bottles.

The supermarket chain said the switch from plastic to cardboard would halve carbon emissions associated with the range, as well as taking 13 lorries off the road and saving around 22 tonnes of plastic annually. The laundry liquid has also been reformulated to be “super concentrated”, allowing for five additional washes per carton.

The step is the latest in a string of plastic reductions across Sainsbury’s household range, as it looks to halve its use of own brand plastic packaging by 2025, the company added. Last year, Sainsbury’s launched refillable handwash pouches which use 85% less plastic, as well as double-length toilet rolls that reduce plastic packaging by 30%.

The new pack format is available for Sainsury’s tropical, bio, non-bio, colour and lavender detergents.

Source: Sainsbury’s