Dole, the leading fruit processor, has announced the launch of Good Crunch, a dried fruit snack that promises “an ultra-craveable crunch”.
Available as Pineapple Bites, Banana Bites and Pineapple Bites with Chili, the new line is claimed to use a gentle dehydration process to lock in fresh fruit flavour and preserve nutrients. It is further claimed to be all-natural and free from genetic modification, artificial flavours, colours and preservatives, and added sugar and oil.
“We’re thrilled to be adding Good Crunch to our portfolio of innovative fruit snacks”, said Orzse Hodi, senior vice president and managing director, Americas, at Dole. “Crunchy snacks are often associated with being unhealthy, but we’re looking to change that perception with Good Crunch. We encourage consumers to confidently re-think snacking with this nutritious, crunchy alternative”.
The product comes in 1.4oz and 2.5oz resealable pouches and retails for an RRP of $3.99. Further variants are expected to roll out later in the year.
Source: Dole (via PR NewsWire)