• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • GICA
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • GICA
  • CONTACT
1 MIN READ

UK: Nestle launches new Nescafe media campaign

January 17, 2014
-
Europe, Non-Alcoholic Drinks

Nestle is to launch a new media campaign for its Nescafe Original instant coffee, Talking Retail reports.

The campaign will include TV and radio advertising, alongside social media promotions and a sampling campaign in which 1 million samples are to be handed out. The aim of the new campaign is stated to be to inspire British consumers to have a more positive, “can do” attitude. The ‘red mug’ imagery associated with the brand will take centre stage, it is reported, and this will be accompanied by the strapline “Grab life by the mug”.

Odette Forbes, Nestle UK Senior Corporate Communication Manager, commented: “Nescafe Original is an iconic brand that shoppers know and love. The brand is also known for its iconic advertising campaigns and we are delighted to be launching the ‘grab life by the mug’ campaign for 2014.”

Source: Talking Retail

Tags
Nestle
← PREVIOUS POST
France: Casino records double-digit growth in 2013
NEXT POST →
Switzerland: Bell Group records 2013 sales increase

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
UK: Nestle launches new Nescafe media campaign - Gama