Nestle is to launch a new media campaign for its Nescafe Original instant coffee, Talking Retail reports.
The campaign will include TV and radio advertising, alongside social media promotions and a sampling campaign in which 1 million samples are to be handed out. The aim of the new campaign is stated to be to inspire British consumers to have a more positive, “can do” attitude. The ‘red mug’ imagery associated with the brand will take centre stage, it is reported, and this will be accompanied by the strapline “Grab life by the mug”.
Odette Forbes, Nestle UK Senior Corporate Communication Manager, commented: “Nescafe Original is an iconic brand that shoppers know and love. The brand is also known for its iconic advertising campaigns and we are delighted to be launching the ‘grab life by the mug’ campaign for 2014.”
Source: Talking Retail