UK: Premier Foods launches new Mr Kipling packaging range for Valentine’s Day

UK-based food firm Premier Foods has announced the launch of a limited edition packaging range for its Mr Kipling cakes range for Valentine’s Day.

Each redesigned box is described as having a “charming” Valentine’s Day Message, such as “Love you cherry much” for Cherry Bakewells, “Batting my lashes at you” for Mini Battenburgs and “You’re the Apple of my Pie” for Apple Pies.

Commenting on the move, Mr Kipling marketing controller Kelly Davis said: “These engaging packs will tap into the impulse nature of the cake category, giving shoppers a new reason to buy Mr Kipling and, if it spreads a little love, then all the better! Here’s to the nation having an exceedingly good Valentine’s Day this year!”

The limited edition cakes will be available from mid-January through to mid-February.

Source: Premier Foods