Duvel Moortgat, the Belgian brewing firm, has taken a 60% stake in London-based kombucha firm Jarr Kombucha, according to a report in The Drinks Business.
The deal will reportedly allow Jarr Kombucha to “significantly increase production” as well as giving it access to Duvel Moortgat’s UK distribution network. Funds raised from the acquisition are also said to be earmarked for a new site in London.
Jarr Kombucha comes in Original, Ginger and Passionfruit flavours and is sold mostly in Greater London as well as online.
Commenting on Jarr Kombucha, Duvel Moortgat CEO Michel Moortgat CEO said: “It is the result of all natural ingredients brewed to a tasteful drink by highly passionate people. “We can now offer our consumers a different yet equally high quality brewed premium drink”.
Duvel Moortgat is not the first beer firm to branch out into kombucha. Earlier this year, US-based beermaker Molson Coors announced the acquisition of Clearly Kombucha via its craft and specialty import division Tenth and Blake.
Source: The Drinks Business