Turkey: Anatolia acquires Whitworths fruit brand

Anatolia, a Turkish wholesale group, is set to acquire UK dried fruit brand Whitworths for an undisclosed sum, according to a report in FoodBev.

Whitworths markets preserved fruit products – including sultanas, raisins, mango and prunes – for both baking and snacking. It also offers cereal-based snack products such as flaxseed crisps and coconut raw bars.

The merger is said to provide a platform for long-term growth, combining Whitworths’ capabilites as a leading UK dried fruit, nut and seed supplier with Anatolia’ strength in sourcing and packing produce grown in Turkey.

Whitworths has an annual turnover of around £150 million and operates from a plant in Irthlingborough, Northamptonshire.

Anatolia is active in international dried fruit markets, serving more than 15 countries, including Australia, Japan and New Zealand as well as markets in mainland Europe.

Source: FoodBev