Australia: Mondelez invests in Cadbury brand

FMCG multinational Mondelez International has recently announced the expansion of its Cadbury chocolate factory in Hobart, Australia, and the introduction of a new range of Cadbury Dark Milk chocolates.

According to Inside FMCG, the company invested A$4 million ($2.9 million) to expand the site, by acquiring new equipment for two new production lines.

Mondelez spokeswoman Amanda Banfield said: “We have a $25 million annual investment fund for Claremont which is continuing to help us improve the site, our products, and to become globally competitive”.

In parallel to the announcement of the expansion, the company also unveiled the launch of a new range of chocolates called Cadbury Dark Milk. The range is described as having “the perfect blend of rich cocoa notes and the smooth creaminess of milk chocolate”. The chocolate is available in four varieties – Perfectly Blended Chocolate, Crunchy Salted Caramel, Sweet Zingy Raspberry and Roasted & Caramelised Hazelnuts – and is available at all major retailers throughout the country, priced at A$5 ($3.73).

Source: Inside FMCG