Gama Innovation Award – Positioning MANCHESTER – 26th February 2016: The Gama Innovation Award – Positioning for February goes to FitRabbit Organic Dragon Drink, a new children’s beverage looking to tackle concern over sugar levels by claiming to actively protect against tooth decay. Promising “teeth as strong as a dragon’s” and promoted as “the first drink for children that protects against tooth decay”, Fit Rabbit Organic Dragon Drink from Austrian firm …
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The latest innovation insight from Gama Compass™ MANCHESTER – 5th November 2015: As the incidence of obesity and tooth decay continues to rise worldwide, manufacturers of fruit drinks – especially those targeted at children – are increasingly finding themselves in the firing line over their products’ sugar levels. Now one company is looking to turn this criticism on its head with the launch of a new fruit and vegetable drink that …
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