Starbucks has announced the signing of a partnership with Taiwanese food and beverage producer Tingyi Holding Corp to expand distribution of its products in China. Under the terms of the agreement, Tingyi, the second largest seller of drinks products in China, will manufacture and sell the Starbucks RTD portfolio in China and help the American brand to expand its distribution in the beverage market. Meanwhile Starbucks is to be responsible …
Loading tweets...
Tingyi
Tingyi, one of China’s largest food and drinks manufacturers, is looking to further develop its portfolio, according to Bloomberg. Tingyi already has alliances with PepsiCo and Asahi Group and is looking to add to these deals in 2014. The company is contemplating a new strategic alliance considering both domestic and overseas brands for deals and co-operations, it is reported. It is claimed that it will use a ‘war chest’ of …
Copyright © 2020. Gama. All rights reserved. Privacy Policy | Legal Notice
Tingyi Archives - Gama