Sweet Mandarin

Gama spoke to Lisa Tse MBE, Chief Executive, Sweet Mandarin. What are the key success factors when launching a new retail food brand to the market? It is not easy to launch a food brand so one must be resilient, persistent, ambitious and hardworking. There are many factors to consider including creating a product that is world class in terms of quality, understanding how the retail market operates, being able to fund the initial …