Private equity firm Brynwood Partners has announced that it has agreed the acquisition of Sunny Delight Beverages from JW Childs. Based in Cincinnati, OH, USA, Sunny Delight Beverages was formed by JW Childs in 2004 in order to acquire the Sunny Delight brand from Procter & Gamble. Sunny Delight became an independent national beverage company and now turns over more than $400 million in gross sales, operates four manufacturing facilities …
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Sunny Delight
Sunny Delight Beverages (SDCB) has revealed Sparkling Fruit2O Lime Twist, its latest fruit-flavored sparkling water drink range featuring a hint of lime. The launch comes as a result of research which the company says shows that many consumers already add lime to their favourite drinks. “Our line of Sparkling Fruit2O Lime Twists provides a completely unique offering in the sparkling beverage category. This new line has helped us to rise …
Quoting Rayons Boissons, LSA is reporting that the Sunny Delight brand in France is to be purchased by Eclor. With the acquisition, Eclor, which is predominantly a cider producer, is aiming to strengthen its position in the fruit drinks market. The company previously acquired another fruit drink brand, Danao, in 2005. Commenting on the move, Daniel Alcabas, marketing director of Eclor’s subsidiary Agrial, said that the acquisition would make Eclor …
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