Diageo, the leading alcoholic drinks firm, has announced the creation of what is says is the world’s first 100% plastic-free and paper-based spirits bottle, entirely made from “sustainably-sourced” wood pulp. Developed by packaging technology company Pulpex, the new bottle is said to be fully recyclable and “will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product”, …