Brazil’s leading supermarket chain Grupo Pao de Acucar has announced the decision to reposition its private label Qualita brand, launching a number of new sub-brands. According to the retailer’s press release, the private label’s entire product portfolio and pricing have been revisited, with the aim of offering quality items at a lower price than leading brands in each category. Among the cahnges are the creation of ‘Leve’ (Light) and Premium lines, planned …