Brazil’s leading supermarket chain Grupo Pao de Acucar has announced the decision to reposition its private label Qualita brand, launching a number of new sub-brands. According to the retailer’s press release, the private label’s entire product portfolio and pricing have been revisited, with the aim of offering quality items at a lower price than leading brands in each category. Among the cahnges are the creation of ‘Leve’ (Light) and Premium lines, planned …
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Pao De Acucar
Brazilian retailer Pao de Acucar, part of the global Casino chain, has introduced an app called Meu Desconto (‘My Discount’). The new app is claimed to feature exclusive deals for customers who are members of the retailer’s loyalty programs Pao de Acucar Mais and Clube Extra. According to information, Meu Desconto will feature customized deals for each customer, taking into consideration the products that they usually buy. With the launch, the …
Pao de Acucar, Brazil’s leading supermarket chain and part of the French Casino group, has started selling a number of items in bulk with the reported aim of encouraging the reuse of packaging, according to an article in Giro News. Dubbed “Reusing #tobehappy’, the project will allow consumers to fill their own containers (pots, cans, cartons or any other suitable packaging) brought from home, or else to purchase resusable glass …
Grupo Pao de Acucar, the leading Brazilian supermarket chain, has opened a new branch of its Minuto Pao de Acucar convenience stores that is scheduled to be open for only one month during the wintertime. Located in in the Market Plaza shopping centre in Campos do Jordao, Sao Paulo, the store opened on the 3rd July and is due to close again on the 2nd August. The aim of the …
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