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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
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  • EVENTS
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Pao De Acucar

All the posts published.
1 MIN READ

Brazil: Grupo Pao de Acucar repositions and expands Qualita private label brand

October 23, 2018
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Food, Latin America, Retail

Brazil’s leading supermarket chain Grupo Pao de Acucar has announced the decision to reposition its private label Qualita brand, launching a number of new sub-brands. According to the retailer’s press release, the private label’s entire product portfolio and pricing have been revisited, with the aim of offering quality items at a lower price than leading brands in each category. Among the cahnges are the creation of ‘Leve’ (Light) and Premium lines, planned …

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1 MIN READ

Brazil: Pao de Acucar launches app with customized deals

May 30, 2017
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Food, Latin America, Marketing

Brazilian retailer Pao de Acucar, part of the global Casino chain, has introduced an app called Meu Desconto (‘My Discount’). The new app is claimed to feature exclusive deals for customers who are members of the retailer’s loyalty programs Pao de Acucar Mais and Clube Extra. According to information, Meu Desconto will feature customized deals for each customer, taking into consideration the products that they usually buy. With the launch, the …

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1 MIN READ

Brazil: Pao de Acucar trials bulk sales

July 4, 2016
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Latin America, Retail

Pao de Acucar, Brazil’s leading supermarket chain and part of the French Casino group, has started selling a number of items in bulk with the reported aim of encouraging the reuse of packaging, according to an article in Giro News. Dubbed “Reusing #tobehappy’, the project will allow consumers to fill their own containers (pots, cans, cartons or any other suitable packaging) brought from home, or else to purchase resusable glass …

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1 MIN READ

Brazil: Pao de Acucar opens ‘winter only’ store

July 10, 2015
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Latin America, Marketing, Retail

Grupo Pao de Acucar, the leading Brazilian supermarket chain, has opened a new branch of its Minuto Pao de Acucar convenience stores that is scheduled to be open for only one month during the wintertime. Located in in the Market Plaza shopping centre in Campos do Jordao, Sao Paulo, the store opened on the 3rd July and is due to close again on the 2nd August. The aim of the …

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