Mexican bakery firm Grupo Bimbo has reached an agreement to sell the bread brands of Panrico and other assets in Portugal, Spain and Andorra, including production units, to Iberian food group Adam Foods, according to a report in Jornal De Negocios. The move is a result of a change to Bimbo’s previous acquisition agreement in relation to the Panrico business, which had excluded bread products in order to avoid anti-trust …
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Panrico
Bimbo Group has announced that it has reached a definitive agreement to acquire Panrico, the Spain-based bakery business, for €190 million ($209 million). The acquisition includes brands such as Donuts, Donettes, Bollycao, La Bella Easo, Eidetesa and Qe!, but excludes the packaged bread business, the company said. Panrico had annual sales of approximately €280 million ($308 million) in 2014 and is one of the leading bakery producers in Spain and …
Gama spoke to Alex Baron, Commercial Director, Panrico. What are your day to day activities? The commercial department has to act as driver for the company and ensure all our activities are aligned, in order to enable the business to develop in a profitable way. What key trends do you expect to shape food and drink innovation in 2014? There are four main trends. Firstly, innovation will be geared …
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