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  • ABOUT
    • Gama
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  • PRODUCTS & SERVICES
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    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
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    • Non-Alcoholic Drinks
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Minipreco

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1 MIN READ

Portugal: Dia invites consumers to choose special offers

February 8, 2017
-
Europe, Marketing

Spanish supermarket chain Dia has launched a new campaign called Choose Your Promotion for its Minipreco banner in Portugal, which for the first time will give customers the opportunity to choose the special offers they would like to see in stores. According to Grande Consumo, the initiative will launch on the supermarket’s Facebook page, where every week two options will be up for vote. The option with more votes will …

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