PepsiCo, the global soft drinks and snacks firm, is showing interest in making a deal to acquire US probiotics drinks firm KeVita, according to a report in Reuters quoting “people familiar with the matter”. Any deal would reportedly be through PepsiCo’s Naked Emerging Brands venture, the objective of which is described as expanding the company’s soft drinks portfolio through developing brands positioned towards health-conscious consumers. A deal for KeVita would …
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KeVita
KeVita, a producer of sparkling probiotic drinks, has partnered with Whole Food Market to launch the new KeVita range of Cleansing Probiotic Tonics. The new functional drink, which will be made available in more than 300 Whole Food Market stores, is said to offer restorative benefits and feature significant doses of functional ingredients in addition to the brand’s other attributes including low calorie, USDA Organic, gluten-free, non-GMO and vegan benefits. …
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