Multinational tea specialist Ito En has announced the launch of a new yoghurt drink for the Japanese market containing the green tea powder matcha. Due to hit shelves in Japan on 7th September 2015 , Ito En Matcha Yoghurt Drink is said to be made with Uji-type matcha and lactic acid bacteria for lower acidity. It is said to combine the mildly bitter flavour of matcha with the smooth, mild …
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Ito En
Ito En North America, a Brooklyn based company that focuses on green tea beverages, has partnered with Whole Foods Market to launch a line of unsweetened matcha tea in the USA under the Matcha Love brand name. Matcha Love Organic matcha tea is said to be brewed with 100% organic matcha and whole green tea leaves, and follows the launch in January 2015 of Ito En Matcha Love Culinary Matcha. …
Ito En, a leading producer of green tea, is releasing a new matcha powder for culinary uses – Ito En Matcha Love Culinary Matcha. Finely milled matcha powder is fast becoming a popular ingredient for its rich umami taste and antioxidant rich benefits, Ito En said. Ito En Matcha Love Culinary Matcha is packaged in a 100 gram tin and can be used for baking or cooking, whether for sweet …
Ito En, Japan’s largest tea company and beverage manufacturer, has announced the acquisition of the US coffee company Distant Lands Trading (DLTC) for 10 billion yen ($83 million). DLTC specializes in custom roast coffees for private label grocery and food service clients and also sources premium green coffees direct from origin for specialty coffee roasters, as well as private label brands. Through the move, Ito En is aiming to expand …
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