• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

Japan: Ito En launches matcha-flavoured yoghurt drink

September 7, 2015
-
Asia Pacific, Non-Alcoholic Drinks, Products

Multinational tea specialist Ito En has announced the launch of a new yoghurt drink for the Japanese market containing the green tea powder matcha.

Due to hit shelves in Japan on 7th September 2015 , Ito En Matcha Yoghurt Drink is said to be made with Uji-type matcha and lactic acid bacteria for lower acidity. It is said to combine the mildly bitter flavour of matcha with the smooth, mild taste of yoghurt.

Made with “carefully selected ingredients”, the drink also contains the culture Enterococcus faecalis IC-1 that is claimed to remain alive even after reaching the stomach.

Ito En Matcha Yoghurt Drink is presented in a 200g plastic cup and has an RRP of ¥150 ($1.26).

Source: Ito En

Tags
Ito En
← PREVIOUS POST
Probiotics stir up the tea market
NEXT POST →
India: Fast-growing Patanjali Ayurved Limited launches instant noodles

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
Japan: Ito En launches matcha-flavoured yoghurt drink - Gama